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HUF has put out something a little different to follow up the release of their Summer 2013 collection. With photography by Brian Kelley, the use of GIF animated imagery was well played. This is more of a preview of what’s to come than anything, only showing a couple of new pieces from the next delivery. [...]

Based on the STANDARD, IVI’s Keith Hufnagel signature model, the HUF x IVI collaboration is all about quality, timeless design and attention to detail. Comprised of vintage acetates hand-picked from the archives of legendary Italian acetate developer Mazzucchelli 1849, and featuring Carl Zeiss lenses with internal AR coatings to help reduce reflection, the HUF x [...]

For those who celebrate the official holiday for smoking trees, HUF is collaborating with marijuana conisseur Snoop Dogg. They put out a short teaser video for the Happy 4/20 showing Snoop rolling up and smoking atop an ornate throne. The release is said to feature tees & accessories to be released this Saturday. Stay tuned, [...]

HUF doesn’t mess around when it comes to putting out solid pieces. The most recent release of this season is the new Floral Black Denim Volley cap featuring an all-over flower print with HUF black block logo on the front. Unfortunately it sold out super quick but you may find luck in-store at select stockists [...]

HUF x Diamond Supply Co. are putting out a new collaboration that will feature co-branded graphics on a line of exclusive items. The series is set to drop this Saturday April 6th online and in select stockists on the following Monday. Don’t sleep!   [...]

HUF presents the second half of their Spring/Summer 2013 collection in this candid lookbook shot in the N.Y.C. by photographer Brian Kelley. See KillingItEveryday.com for more on Brian Kelley. You can browse delivery two of the HUF Spring/Summer 2013 Collection at the HUF online store. [...]

Black Scale came up in the game 5 years ago and HUF teams up with the brand for this 5th anniversary design. Featuring a tie-dyed version of the all over Plantlife print, this is a tee fit for any summer smoke session. Now available at the HUF online store. [...]

Just arriving at HUF from the footwear release of Spring 2013 is the Geniune “Fuck It” Print Shoe. Designed in a traditional profile, the campaign-esque parody colorway gives a good touch to the adaptation of the phrase. Despite the nature of this profane pattern, this is a cool production from the streetwear brand. Get a [...]

HUF’s Spring 2013 Delivery #2 has arrived with some new pieces for the season. A variety of 5 panels and caps along with button downs, jackets and graphic tees feature all-over “Fuck-It” prints, camouflage and their signature Plant Life accessories. With the look of everything presented in this delivery, you can definitely count on this [...]

Orchard Skate Shop hosted the release party for Joey Pepper’s first Pro Model shoe from HUF. The party was held alongside the Downeaster art show that featured work by Joey and Rocco Hodgdon of Death or Glory Tattoos in Westbrook, Maine. See more at www.orchardshop.bigcartel.com. [...]